Privacy Policy

Effective Date: 31 March 2026

1. Introduction

Tony Pret (“we,” “us,” or “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website www.tonypret.com (the “Site”) or make a purchase from us.

We comply with the General Data Protection Regulation (GDPR) and the Dutch Implementation Act (UAVG). By using our Site, you consent to the practices described in this policy.

2. Data Controller

The data controller for your personal data is:

Tony Pret
Berberisstraat 16
1023 EH Amsterdam
The Netherlands

Chamber of Commerce (KvK) Number:
343535920000

Email: tonypret@proton.me

4. How We Collect Your Data

We collect data through:

Direct interactions: When you create an account, place an order, or contact us via email or the Site.
Automated technologies: Cookies and server logs when you browse our Site.
Third parties: Payment processors (e.g., Mollie, PayPal), shipping partners (e.g., PostNL), and analytics providers (e.g., Google Analytics).

5. Legal Basis for Processing

We process your data based on:
Contractual necessity: To fulfill your orders and provide services.
Legal obligation: To comply with Dutch tax, accounting, and regulatory requirements.
Legitimate interest: For fraud prevention, site security, and business analytics.
Consent: For marketing communications (you can opt out at any time).

6. How We Use Your Data

We use your data to:

Process and fulfill your orders.
Manage your account and provide customer support.
Improve our Site, products, and services.
Send promotional offers (only if you’ve opted in).
Prevent fraud and ensure site security.
Comply with legal obligations (e.g., tax reporting).

7. Data Sharing and Disclosure

We may share your data with:

Service providers: Payment processors (e.g., Mollie), shipping companies (e.g., PostNL), and IT support (e.g., Shopify).
Legal authorities: If required by Dutch or EU law, or to protect our rights.
Business partners: Only with your explicit consent (e.g., for joint promotions).
We do not sell your personal data to third parties.

8. Data Security

We implement the following security measures:

Encryption: SSL/TLS for all data transmitted through the Site.
Access controls: Restricted access to your data for authorized personnel only.
Regular audits: Security reviews and updates to protect against unauthorized access.

9. Data Retention

We retain your data for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by Dutch law. For example:

Order data: Retained for 7 years (for tax compliance under Dutch law).
Account data: Retained until you request deletion.

10. Your Rights Under GDPR

You have the following rights regarding your personal data:

Access: Request a copy of the data we hold about you.
Rectification: Correct inaccurate or incomplete data.
Erasure: Request deletion of your data (subject to legal obligations).
Restriction: Limit how we process your data.
Portability: Receive your data in a machine-readable format.
Objection: Opt out of marketing or data processing based on legitimate interest.
Withdraw consent: For processing based on consent.
To exercise these rights, contact us at tonypret@proton.me. We will respond within one month.

11. Cookies and Tracking Technologies

We use cookies to:

Enable essential site functionality (e.g., shopping cart).
Analyze site traffic (e.g., Google Analytics).
Personalize content and advertisements.
You can manage your cookie preferences through your browser settings or our Cookie Consent Banner on the Site.

12. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices. Always review their policies before providing personal data.

13. Children’s Privacy

Our Site is not intended for children under 16. We do not knowingly collect data from children. If you believe we have collected data from a child, contact us immediately at tonypret@proton.me.

14. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with the effective date. Your continued use of the Site constitutes acceptance of the updated policy.

14. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with the effective date. Your continued use of the Site constitutes acceptance of the updated policy.

15. Contact Us

For questions or concerns about this policy or your data, contact us at:
Email: tonypret@proton.me
Address: Berberisstraat 16, 1023 EH Amsterdam, The Netherlands
Note: If you have specific questions about data protection or wish to submit a request regarding your personal data, please email us directly. We are here to help!